About Us

At HunarByDevi, our story is woven with love, tradition, and a deep connection to craftsmanship. It all began in the 1980s, when my mother-in-law, with a simple pair of knitting needles and a passion for design, started handcrafting beautiful knitwear and selling it to local shops. Her commitment to quality and her creative spirit laid the foundation for a brand that now blends age-old traditions with modern elegance.

Today, we carry forward her legacy, still creating handcrafted pieces but with a broader vision. Most of our designs and knitting happen in-house, allowing me to bring a personal touch to each item. I also collaborate with skilled artisans, providing them with materials and designs to create unique, culturally inspired products that reflect the depth of India's rich heritage. Each product tells a story, from the softest hand-knit items for newborns to the intricately embroidered Punjabi juttis—every stitch and detail is crafted with intention and care.

Our mission is simple: to showcase the beauty and diversity of India’s cultural heritage, one handmade item at a time, while empowering local artisans and preserving traditional craftsmanship. We believe in creating pieces that aren't just beautiful, but meaningful—items that hold value in your life and celebrate the artistry behind them.

When you shop at HunarByDevi, you’re not only receiving a thoughtfully handcrafted product, but also supporting a community of artisans who are dedicated to their craft. Our commitment to quality means we use only the finest materials, ensuring that our products are as durable as they are beautiful.

As we continue to grow, we remain dedicated to expanding our range of handmade treasures, collaborating with more artisans, and sharing the timeless elegance of India's craft traditions with the world.

Welcome to our world of handmade beauty—where every piece is a story waiting to be told.